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5 SHORT FILMS THAT ARE A MUST-SEE FOR EVERY FASHIONISTA

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There is no doubt that pictures, whether consumed online or in print, are still one of the most favourable ways of showcasing a product. With fashion, most things depend on the way clothes are presented. Moving images have always enticed and involved consumers which is why fashion films become a great marketing tool to effectively represent an aesthetic story for a brand. Often interspersed with humour, drama and music, here are five fashion films that promise to be a visual treat in little less than five minutes…

Holy Holi by Manish Arora

Shot in Benaras and directed by ace photographer Bharat Sikka, Holy Holi celebrates a riot of colours and women empowerment through Manish Arora’s flamboyant yet wonderfully crafted designs. Apart from strong visuals, the designer also shot with the widows from Benaras who wore coloured clothes for the first time (since the demise of their spouses) in this fashion film.

 

 

Rome Photoshoot by Maral Yazarloo

Pune-based designer Maral Yazarloo has wonderfully shot this film against the backdrop of the dreamy by lanes of Rome. It showcases the intricate detailing of his heavily embroidered kurtas and assorted fabric in a near perfect setting. Brownie points to the ethereal location that brings out the true colour of clothes.

 

 

‘Strung Together’ by Sreejith Jeevan

If you are one of those who likes to know more about different weaving and stitching techniques but are still too pressed for time to go to a handloom factory, we suggest you sit back and watch Sreejith Jeevan’s photographic fashion film that explains the designer’s stitching process in the most elegant manner.

 

 

‘Eastern Art Deco’ by Nitya Arora

Whether you are looking for some art inspiration or just love glaring at beautiful accessories, ‘Eastern Art Deco’ by Nitya Arora showcases some east inspired, big, gold jewellery that is so realistic that you have to ensure you don’t reach out to the screen to feel the intricacy of the design on your fingertips. Must watch for all fashion accessory maniacs!

 

 

‘Beautiful Hands’ by Ritu Kumar

Divided into four videos explaining the different stages of design such as weaving, printing, hand embroidery and factory, the video takes the customer into the private space of the designer which for the first time, showcases her karigars at work. Truly amazing, especially if you love looking at the process of design at every stage.

 

 

 

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Indian Performing Right Society issues notice to Sunburn

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Panaji: The Indian Performing Right Society (IPRS) Limited has issued legal notice to the organizers of Sunburn Festival in connection with the infringement of copyright.

Mumbai-based legal firm representing IPRS has issued notice to Percept Live Private Limited for infringement of Copyrights subsisting in Literary and Musical Works by way of public performance /communication to the public and non payment of licence fees.

After denial of permission for mega festival, the organizers have shifted their event to Hill Top at Anjuna.

The legal notice has said that the communication to the public and or public performance of any work within the pepertoire of our client, without obtaining a valid licence, amounts to an infringement of our client’s copyrights vide section 51 of the Copyright Act, 1957.

It is pertinent to note that communication to the public  and/or public performance of any work includes the use of music in any manner such as playing a sound recording by a DJ as background music  or live /acoustic performances.

The firm has said that “the legal notice serves as a last and final opportunity upon you, the addresses to obtain a valid licence from our client and pay the requisite licence fees.

“Please not that the failure of addressee No 1 to obtain a valid licence or get the requisite clearance from our client or the concerned author for the event, namely Sunburn 2021,  amounts to an act of profiteering by seeking to illegally exploit the copyrighted works for commercial gain, free of cost and without paying the appropriate royalties, licence fees, as lawfully due to authors and owners of musical and literary works,” the legal firm has said. (GoaNewsHub)

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Goa Premier section of Konkani and Marathi Films must be part of official section of IFFI 2021- Digambar Kamat

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Margao: After warning of protest by Congress Party, Entertainment Society of Goa has now removed the minimum four entries condition from the eligibility criteria of Goan Premier Section. This is not enough. I demand that Chief Minister Dr. Pramod Sawant must immediately intervene and ensure that all the films under the said section are part of “Official Section” of International Film Festival of India 2021 stated Leader of Opposition Digambar Kamat.

It is unfortunate that the BJP Government has no respect for the artist community and film fraternity of Goa. Film Makers have put in hard efforts to produce films braving all adversities during Covid Pandemic. They deserve appropriate recognition. Screening their films in Official Section of IFFI-2021 will come as a big reward for them Digambar Kamat said.

Government must immediately cancel Clause 9 of the Regulations issued by the Entertainment Society of Goa which clearly states that “Producers will not be entitled for any Financial Assistance as per the Film Finance Scheme for the screening of the film in this Special Goan Premier Section Konkani/Marathi Feature and Non- Feature Films during the 52nd IFFI, 2021”. This is injustice on local film producers whose films will be screened without any benefits under Goa Film Finance Scheme pointed Digambar Kamat.

The above clause of the Regulations clearly exposes the fact that the “Special Goan Premier and Non- Premier Section for Konkani /Marathi Feature and Non-Feature Films is just an informal screening of films during IFFI and producers will not have the right to claim that their film was screened in an International Film Festival claimed Digambar Kamat.

It may be noted that under Clause 8 (c) of Film Finance Scheme of the Goa Government, those Feature Films which are screened in IFFI are eligible for getting an assistance of Rs. 5 Lakhs and Non-Feature Films are eligible to get an assistance of Rs. 2.5 Lakhs under Goa Film Finance Scheme.

The BJP Government kept the Film Finance Scheme dormant for almost last 5 years. During my government, from 2007 to 2011, maximum Goan films were screened in Official Sections of IFFI. ESG had exclusive rights of programming and curating almost 5 to 6 official sections of IFFI. We also honoured eminent young Goan film makers and gave them rewards for their outstanding performances at various International Film Festivals Digambar Kamat stated. (GoaNewsHub)

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IFFI: Films under special Goan section announced

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Panaji: Entertainment Society of Goa (ESG) on Sunday announced a special section for Goan films during ongoing International Film Festival of India (IFFI). The IFFI was inaugurated on Saturday in Panaji. ESG, a nodal agency to host IFFI, has announced special section for Goan films.

ESG Vice Chairman Subhash Faldesai told reporters at IFFI venue that eight films will be screened in the section, that will be part of the festival. He said that three member jury chaired by filmmaker and actor S V Rajendra Singh Babu along with Prashantanu Mohapatra (Cinematographer) and Pramod Pawar (Actor and Filmmaker) as its member had selected the films for the section which includes seven non-feature films and one feature film.

In the premier section, a non-feature film ‘Gagan’ produced by Suraj Kerkar and directed by Brijesh Kakodkar, Limits (non-feature film), produced and Directed by Vardhan Kamat, Kupamcho Daryo (non-feature film) Produced by Arjun Shinde and Directed by Himanshu Singh and D’Costa House (Feature film) produced by Dr Mrs Pramod Salgaoncar and Directed by Jitendra Shikerkar. (GoaNewsHub)

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